Cookie categories
| Cookie category | Purpose | Consent position |
|---|---|---|
| Strictly necessary | Security, load balancing, form operation, consent preference storage. | No consent normally required, but explain use. |
| Analytics | Understand page use, form drop-off and content performance. | Obtain consent before setting unless a lawful exemption clearly applies. |
| Marketing / tracking | Retargeting, advertising pixels, cross-site tracking. | Obtain consent before setting. Avoid unless necessary. |
| Embedded services | Microsoft Forms, maps, videos or third-party widgets. | Assess cookies/storage set by the embedded service and disclose accordingly. |
Cookie banner concept
"We use essential cookies to make this website work. With your permission, we may use analytics cookies to improve the site. You can accept, reject or manage non-essential cookies."
Buttons should include Accept all, Reject non-essential and Manage choices.